The following terms were defined: tanning advertisement (any business advertisement located within a newspaper that included the word “tanning”) and unlimited tanning (any advertisement offering “unlimited tanning,” “no limit tanning,” or packages without maximums on amount of use during a specified period). Advertisements were also examined for other discounts, UV-free or sunless tanning, and requirements for parental consent or age restrictions. Advertisement densities (the number of advertisements published in a given season divided by the number of newspapers published in the same season) were calculated for seasons. Seasons were defined as winter (December, January, and February); spring (March, April, and May); summer (June, July, and August); and fall (September, October, and November). Additional data recorded in a Microsoft Access (Microsoft Corp, Redmond, Wash) database included advertisement text, size, date, and source newspaper. Data were double-entered by 2 separate individuals and resolved for discrepancies, and descriptive statistics were generated. All collected data were transferred into a Microsoft Access database, and all statistical analyses were conducted using SAS version 9.1 (SAS Institute, Cary, NC) software.