Another goal of JAMA Dermatology is to use social media to inform physicians and the public about dermatologic advances in the recognition and treatment of diseases. Ashish Bhatia, MD, the Web and Social Media Editor, leads this initiative with weekly releases on Twitter and Facebook. JAMA Dermatology currently has 14 280 Twitter followers. The quiz cases published in the Clinicopathological Challenge section under the direction of the Section Editor, Molly Hinshaw, MD, with the support of the Assistant Section Editors Soon Bahrami, MD, Nicole Fett, MD, John R. Griffin, MD, Arni K. Kristjansson, MD, and Lori Prok, MD, are a mainstay of our Twitter releases. The social media and table of contents alerts sent to physicians help them decide which articles they wish to download. Altogether in 2015, there were 2.5 million online visits to the JAMA Dermatology website resulting in downloads of articles.