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Comment & Response |

Online Reviews of Physicians

Xiulu Ruan, MD1; Greg J. Bordelon, MD1; Alan David Kaye, MD, PhD1
[+] Author Affiliations
1Department of Anesthesiology, Louisiana State University Health Science Center, New Orleans
JAMA Dermatol. 2016;152(3):350. doi:10.1001/jamadermatol.2015.6164.
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To the Editor The Editorial by Hill and colleagues1 is interesting and informative. They suggest that online reviews are a fast, efficient, transparent way to obtain actionable feedback from patients.1 However, we believe one of the major problems of physician online ratings is actually the lack of transparency. It is very difficult or even impossible to tell if the rater is a patient or someone posing as a patient, such as an unhappy employee or a business competitor. Furthermore, even positive ratings have limited utility; the origin of shining comments might be anonymous prose of the physician.2 Not to mention, most of the for-profit online rating sites often create a handful of posts. The size of such a sample, compared with the number of patients that any given physician takes care of, lacks any statistical significance. Thus, available online reviews of physicians lack accountability or quality control.2

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February 1, 2016
Dane Hill, MD; Steven R. Feldman, MD, PhD
1The Center for Dermatology Research, Department of Dermatology, Wake Forest School of Medicine, Winston-Salem, North Carolina
1The Center for Dermatology Research, Department of Dermatology, Wake Forest School of Medicine, Winston-Salem, North Carolina2Department of Pathology, Wake Forest School of Medicine, Winston-Salem, North Carolina3Department of Public Health Sciences, Wake Forest School of Medicine, Winston-Salem, North Carolina
JAMA Dermatol. 2016;152(2):143-144. doi:10.1001/jamadermatol.2015.3951.
March 1, 2016
Dane Hill, MD; Steven R. Feldman, MD, PhD
1Center for Dermatology Research, Department of Dermatology, Wake Forest School of Medicine, Winston-Salem, North Carolina
1Center for Dermatology Research, Department of Dermatology, Wake Forest School of Medicine, Winston-Salem, North Carolina2Department of Pathology, Wake Forest School of Medicine, Winston-Salem, North Carolina3Department of Public Health Sciences, Wake Forest School of Medicine, Winston-Salem, North Carolina
JAMA Dermatol. 2016;152(3):350-351. doi:10.1001/jamadermatol.2016.0009.
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